Previously we had reported that Google and Youtube were in some serious talks about buying the up and coming service but today, it seems that they were pushed out by another. Following reports of a new company pursuing Twitch, the gamer favorite streaming site, it has been confirmed that Amazon has finally taken the prize.
This morning rumors were flying that Amazon would be buying the live-streaming site, Twitch, for more than $1 Billion in order to increase their video-streaming offerings. Google had been in talks to buy the company but after that deal died, Amazon hit the scene and worked up an agreement for $970 Million, which completed what is now one of their biggest purchases to date. Grabbing up Twitch will also lead Amazon to edge past their competitors Netflix and Youtube in the race for a younger viewing audience.
A letter posted on the Twitch website from CEO, Emmett Shear, confirms the agreement:
Dear Twitch Community, It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound. Your talent, your passion, your dedication to gaming, your memes, your brilliance – these have made Twitch what it is today.
Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us. Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.
Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch. I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles.
Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much. It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.
Emmett Shear, CEO
It’s going to be interesting to see what exactly Amazon will do with its new acquisition. Whether they integrate it into their current video business or let it run as a standalone service, similar to what Facebook has done with Instagram, has yet to be reported. Changes will be coming soon though, that is for sure.
Follow us on WTFGamersOnly for more updates on this developing story!