It looks like the popular Best Buy Gamers Club program may be coming to an end if a leaked email uncovered by Twitter user @Wario64 is to be believed.
Only thing I can contribute to the Best Buy GCU reports is that 'GCU is dead', the memo pictured below was sent out today to employees and is real, current GCU members will get benefits until membership expires but cannot be renewed.
RIP GCU pic.twitter.com/T2t2L93wlW
— Wario64 (@Wario64) May 18, 2018
The email reads as follows.
“For a variety of reasons, we have decided that our Gamers Club programs will not be accepting new members. This includes both the free Gamers Club membership and the Gamers Club Unlocked (GCU). Current members will continue to receive their benefits and we encourage everyone else to use our “My Best Buy” membership to receive perks, including receiving a $10 reward certificate when pre-ordering select, hot games.”
“This afternoon, POS will stop prompting for enrollment and employees should no longer offer Gamers Club Unlocked to new customers. The Gaming CRW will be updated to reflect this change,” continued the employee notice.
“All GCU collateral including POSA cards, Gaming CRW’s and signage must be removed from all the sales floor and front lanes immediately. Remove and hold all items in the warehouse for future EOL. The Merchandising team will do a final walkthrough on Sunday with a complete list of part numbers that must be removed.”
Wario64 has been the reliable source of many leaks that have turned out to be true. So it’s safe to say that this email is most likely legit. For those who were unaware of Best Buy Gamers Club it was a service that allowed gamers to purchase any new games from the retailer at a 20% off discount as well as offering special perks for pre-orders. The service cost $30 for a two year membership, but for many gamers who purchased several titles a year it was a great deal.
For those who are already subscribed to the service, you will be able to continue to use your discount until your membership expires. However, Best Buy is not allowing anyone else to sign up for the program and once your membership expires you will be unable to renew it.
There has been no official word from Best Buy themselves about the removal of the program. It is also still a mystery as to why Best Buy has decided to do away with the service in the first place. Could there be a replacement service that Best Buy rolls out? Will we ever see a return of the Gamers Club? As of right now, there are no answers, but it will certainly be missed.
Were any of you guys members of the Best Buy Gamers Club? Will you miss it? Be sure to let us know in the comments and don’t forget to check out WTFGamersonly for more gaming news and articles.