Disney is finally getting started with their Star Wars reboot. It’s been almost three years since Disney bought the rights to the Star Wars series, and since then anticipation to see what they do with it has been steadily building. First in line was not a movie, but Star Wars: Battlefront, a third person shooter developed by DICE, a subsidiary of EA, for PC Xbox One and PS4. Though this is the third title in the Battlefront series, it’s not a sequel. Disney felt that previous Star Wars games were disappointing, and decided to completely revamp the game franchise. With the new generation of games, Disney and EA are not only aiming to please, but to also cash in on the franchise’s popularity.
The game cost an estimated $180 million to develop and market. EA has stated that they hope to sell at least nine to ten million copies. With a suggested price tag of $60 for the base game, they’re looking at about $600 million in potential earnings. Add on sales from the recently announced $50 season pass, and this game turns into a gold mine for Disney and EA
Though profit is definitely the main goal, Disney also hopes to prove a point through the success of Battlefront. They want to justify their purchase of Lucasfilms and prove to investors that the studio is on it’s way to reaching it’s full potential. Positive reception of the game should also help the success of the upcoming movie.
The open beta ran from October 8th to October 13th, and so far impressions of the game have been positive. Fans have praised the game for “feeling like Star Wars”, so DICE seems to be on the right track. With an release date of November 17th in North America, and November 20th in the UK, we will soon see if Battlefront lives up to all of their expectations.