Following news of Ouya founder Julie Uhrman departing from the company, Razer has confirmed and announced they has completed its acquisition of Ouya.
Revealing what their plans are going forward, Razer will take it’s newly acquired Ouya brand and focus on expanding it from the software prospective, stating that it isn’t interested in Ouya’s hardware nor it’s related assets. Instead, Razer will take Ouya and shift it’s focus to “produce Android TV content and Android-based TV games under the Ouya name, with the Ouya Store set to be relaunched as “Cortex for Android TV.”
When clarifying their intentions for Ouya, the company stated, “In the near future, Razer will be providing existing Ouya users with a clear path of migration to the more advanced Forge TV micro-console and Serval controller bundle. Razer’s intention is to allow Ouya users to bring their games, controllers, and accounts to the Cortex TV platform on the Forge microconsole, advancing the experience of Android gaming on TV that they have previously enjoyed. Additionally, Razer is planning deep product discounts for incoming Ouya users to purchase Razer hardware, and a spate of freebies, giveaways, and promotions to enjoy on their new Forge consoles.”
As an Ouya owner myself. It’s be interesting to see the kind of “deals” we’ll be offered. Hell, even a mail-in trade-in program on the old Ouya hardware would be a sweet incentive. It’s also good to see that Razer is seemingly making good on past purchases as well, but time will tell as to how “easy” migrating account information and purchases will actually be.
As a whole, I can only see this as a positive for the Ouya brand. While it sucks that this new revelation confirms Razer is completely moving on from the Ouya’s hardware, anyone who has the device (myself included) can testify that the hardware itself was already extremely outdated since before it’s launch. Even though it touted customizable hardware for folks that like to tinker with specs, you can only get the Ouya supped-up to a point, never quite living up to it’s full potential due also to a lack of strong third party content and almost any sort of approval system, letting for some pretty craptastic indie content to flood Ouya’s games marketplace.