Activision Blizzard’s most popular MMO ‘World of Warcraft’ has thrived over the years since it’s inception on November 23, 2004. However, as of June 30th, Blizzard has announced that it has lost up to 800,000 subscribers, knocking their subscription list to 6.8 million from the 7.6 million it reported the quarter before. The good news about it? It’s nothing new; Nothing like the tundra wasteland that the Lord of the Scourge once ruled…
Although the Warcraft franchise has typically remained in good health, with revenue up on a year-to-year basis, the loss of subscribers seen at Blizzard is all too common. Activision Blizzard’s president, Mike Morhaime, explained why the dip in subscribership doesn’t necessarily surprise them:
“…We anticipated fluctuation in subscribership due to seasonality and the fact that the current game content is at the end of its life cycle..”
Morhaime also went on to talk about the loss in subscribership and it’s direct correlation to their expansion releases, both past and present:
“And as expected, we did see a decline in subscribers, which mostly came out of the east. This pattern is right in line, percentage-wise, with the drops that we saw at Cataclysm’s cycle in Q2 2012. That drop in 2012 was followed by an uptick in subscribers just ahead of Mists of Pandaria’s launch. So we’re hoping to see players return once we draw closer to the release of Warlords of Draenor later this year.”
Although there is no official release date for ‘Warlords of Draenor’, the next expansion in the World of Warcraft universe, more details will be provided on Thursday, August 14th, 9:30am PDT at a special event held in Los Angeles, California at the Ace Theatre. More information can be found on Warcraft’s blog post here. The expansion has already been preordered by 1.5 million subscribers, according to Blizzard.
It’s safe to say that Blizzard is in no way losing steam. Aside from World of Warcraft, Blizzard is also home to other PC Games such as the Diablo franchise, StarCraft, and HearthStone to name a few. Fluctuation of subscribers will always exist in the MMO department, especially when new content is on the verge of being released. But so long as revenue is up, the loss of subscribers with the chance of gaining them back is but a slight stumble in an otherwise smooth pace. Blizzard doesn’t look like it’s disappearing off the map any time soon.