I guess I shouldn’t be too surprised hearing about a makeup collaboration with Super Mario Bros. after last year’s TONY MOLY and Pokemon collaboration… But I’m still surprised that Shu Uemura is collaborating with Super Mario Bros. for their 2017 holiday collection! I wasn’t expecting it but it’s a nice surprise!
Here is a description from the Shu Uemura website about the collaboration:
on a snowy night in Tokyo, Mario takes you on a brave journey to help Princess Peach by protecting the Mushroom Kingdom’s makeup and hair styling treasure.along the way, gather shu uemura colorful makeup and playful cleansing oils to fight against Bowser who wants to see the world in just black and white.
dive into beauty adventure
dare to win with colors
for the 2017 holiday collection, everyone’s dream comes true: shu uemura will collaborate with Super Mario Bros., the legendary Japanese video game from 1985! Let’s go on a pixelated adventure to help Princess Peach and bring peace back to the Mushroom Kingdom with the Super Mario cast of characters and colorful makeup and hair care items!
Early access for the collaboration is only on September 15th while the full release will be on October 1st. The collection will include an assortment of hair care and makeup products with special packaging that is too cute in my opinion. You’ll be able to sign up to be notified of the pre-orders opening on their website.